Voluntary Benefits
In December, we conducted a webinar where industry experts identified some of the key trends that will shape 2026. Now, we're giving you the keys to capitalize.
As you kick off your conversations with employers in 2026, check out these ready-made conversation starters and the solutions from Trustmark that can elevate your client relationships by providing better benefit solutions.Trend #1: Long-Term Care
The need for long-term care grows while care resources shrink. Long-term care can be a threat to employees’ financial stability now and into retirement. Employers need to be ready to address this challenge head on.
Starting the coversation: Addressing the trend with Trustmark:
Starting the coversation: Addressing the trend with Trustmark:
Trend #2: Mental Health
Employees today prioritize not just physical health, but mental health as well. The rise in mental health benefits is a trend that’s not going away and employers that don’t keep up may be at a disadvantage for recruitment and retention.
Starting the conversation: Addressing the trend with Trustmark:
Starting the conversation: Addressing the trend with Trustmark:
Trend #3: Paying Claims
Employers are looking for benefits that add real value – and that means paying claims. Too often dated benefits and cumbersome processes get in the way, which is why you should discuss benefits that cover the full scope of illnesses – ones that don’t cover only the seriously ill.
Starting the conversation: Addressing the trend with Trustmark:
Starting the conversation: Addressing the trend with Trustmark:
