Top factors to consider in corporate fitness center design

At HealthFitness, we believe movement matters—so much so that we’ve made it our job to create environments to get (and keep) people moving.

We inspire individuals to move and to take steps toward healthier behaviors, which in turn impacts the overall wellbeing of each organization we serve. And, as one of the largest providers of fitness center management and wellness programs in the country, we can help get more of your people moving, too.


Whether you want to revamp an existing corporate fitness facility or break ground on a new facility, here are the key factors to consider in corporate fitness center design:

Revamping an existing corporate fitness facility?
You may be struggling with low membership and participation rates, a lack of strategic plan or a strained budget. Or, your current contract may soon expire and you want to see what other options are available. Understanding your existing program—what is working and what isn’t—is the first step when we transition an existing corporate fitness center.

Identify strengths and opportunities. To do this, we start with a program value analysis. This analysis evaluates your current operating plan, programming, administrative processes, staff roles and responsibilities, budget expenditures and activities. Through this analysis, we identify strengths of your existing program as well as opportunities for enhancements and budget efficiencies.

What do participants want? We also learn about the needs and interests of your population to identify how we can better provide fitness and wellness offerings. This typically occurs through team meetings, one-on-one interactions and surveys, as appropriate.

Set engagement goals. Next, we work with you to develop and execute a management plan and program calendar specific to your site. We implement a process to continually monitor outcomes and goal attainment, and make adjustments throughout the year to ensure your expected results are achieved.
 
Breaking ground on a new corporate fitness facility?
You are likely questioning how to design it to maximize space and ensure the best experience for employees. Before recommending any design or facility, it’s essential to align your goals and objectives with what you hope to achieve with a new corporate fitness center.

Define your goals and objectives. To do this, we perform a preliminary estimate for feasibility, which includes a demographic analysis. We then use our client benchmark data to demonstrate the impact other similar clients have with membership and active participation (number of times each member uses the corporate fitness center). We also work to develop projections specific to your project and company culture.

Determine facility requirements. Next, we conduct a facility size analysis to identify the square-footage requirements and facility components. Factors driving component selection typically include budget, space availability, and health and fitness program initiatives. Because your facility’s exercise equipment area will be a central point of utilization, we help ensure you select the right equipment based on function, affordability and employee demographics.

Recommend staff and operations. The final step of preparing the preliminary estimate includes a projection for operations, such as the number of recommended professional staff to engage your population.

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