Webinar

From Resistance to Results: The New Era of Reference-Based Pricing

Live Webinar | Thursday, August 21 | 11 am CST

What to Expect
Reference-based pricing (RBP) has come a long way, and so have the conversations around it. Once a fringe option met with skepticism, RBP is now gaining traction among brokers and employers looking for smarter ways to manage healthcare costs without sacrificing employee experience.

In this webinar, we’ll break down how brokers are successfully introducing RBP today, what’s changed over the past few years, and what it takes to make this model work in the real world. We’ll share real life success studies, unpack broker objections, and offer tools you can use to evaluate if RBP is the right fit for your clients.

This isn’t a slide-heavy sales pitch. It’s an informative and practical conversation led by our team, built around your real-world concerns, with plenty of time for live Q&A.



Register Now
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Your Host:

Thomas Coffey
Thomas Coffey
Executive Director, Strategic Partnerships
Trustmark
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What You’ll Learn:

  • How to identify when RBP is (and isn’t) a good fit for a group
  • What’s changed in RBP delivery, service, and member experience
  • Real examples of groups who made the switch—and how they’re doing now
  • How brokers have overcome objections with support from our team
  • What tools and resources are available to help you guide your clients
  • How to think differently about pricing, value, and network structure
  • Why more brokers are saying yes to RBP—and why it’s working
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Plus:

  • Live Q&A
  • Polls + participation giveaways
  • Bonus offer: Get an exclusive post-webinar slide deck with key stats, visuals, and insights—available only to attendees.

What You’ll Learn:

  • How to identify when RBP is (and isn’t) a good fit for a group
  • What’s changed in RBP delivery, service, and member experience
  • Real examples of groups who made the switch—and how they’re doing now
  • How brokers have overcome objections with support from our team
  • What tools and resources are available to help you guide your clients
  • How to think differently about pricing, value, and network structure
  • Why more brokers are saying yes to RBP—and why it’s working