On-Demand Webinar

From Resistance to Results: The New Era of Reference-Based Pricing

Watch the Recording: Reference-Based Pricing (RBP) in Action

Reference-based pricing (RBP) has come a long way—and so have the conversations around it. Once considered a fringe option, RBP is now gaining traction among brokers and employers seeking smarter ways to manage healthcare costs without compromising employee experience.

In this on-demand webinar, we broke down how brokers are successfully introducing RBP today, what’s changed over the past few years, and what it takes to make this model work in the real world. You’ll hear real-life success stories, learn how brokers overcame objections, and discover tools you can use to evaluate whether RBP is the right fit for your clients.

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Your Host:

Thomas Coffey
Thomas Coffey
Executive Director, Strategic Partnerships
Trustmark
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What You’ll Learn:

  • How to identify when RBP is (and isn’t) a good fit for a group
  • What’s changed in RBP delivery, service, and member experience
  • Real examples of groups who made the switch—and how they’re doing now
  • How brokers have overcome objections with support from our team
  • What tools and resources are available to help you guide your clients
  • How to think differently about pricing, value, and network structure
  • Why more brokers are saying yes to RBP—and why it’s working

Please fill out the form below to access the webinar recording.